Multi Screen Media's digital video entertainment brand Sony Liv is launching
"#LoveBytes", a show exclusively for the digital platform on Monday.
Kushal shared that it is the first time that he is doing something on the
web, and he is excited about it.
“It is really exciting, and I see it as the future of entertainment on all
levels, even for the 'saas and bahus'... they will be watching cooking shows and
entertainment shows at midnight if they want to (on the internet),” Kushal told
IANS over phone.
The beauty of this platform, as Kushal believes, is that people can have
access to the show anytime and anywhere.
“You are not dominated by a television set and you don't have to reach home
early to catch your favourite program anymore. You can watch it repeatedly if
you want,” he said.
Pointing out another advantage of the platform, the actor shared one does not
have to "wait for an entire week for a feedback. The moment it releases, there
are people commenting what they are feeling about it".
The first season of "#LoveBytes" will go on for 26 episodes.
“Our show is episodic, but once the episodes are over, you can easily sit for
an hour and watch all of the 26 episodes together in one go," Kushal said, and
added that the content is identifiable.
The 33-year-old especially pointed out that viewers will not see characters
who will wake up in the morning with cakes of make-up in place on their
face.
With lots on his platter, Kushal is also gearing up for the release of his
Indo-French film “Love is Everywhere” in November. He is also planning to run in
a marathon this year, and to make a video documentary on his training
process.
